How to improve Server Response time on WordPress
Server response time also known as time to first byte (TTFB) is generally always high on WordPress websites that haven’t been optimised for performance. In this tutorial we will show you how to improve your server response time that’s often flagged by Google’s Pageinsight tool with a few simple steps. Results Average WordPress Time to […]
The Ultimate Guide to Dynamic Serving
Ever since Google announced dynamic serving many JavaScript heavy websites have all been considering it. But what exactly is it? Before we can explain what it is, we first need to fully understand JavaScript websites. Below is an example of a very JavaScript heavy website, where all the content becomes invisible as soon as […]
How to rank for any generic, high search volume keyword
Before we begin, I must stress that this strategy will only work for established websites. Forget what most SEOs tell you, you do not need a million backlinks to rank for competitive terms. We have seen time and time again websites creeping up the search results with only 300 referring domains, going up against titans […]
What exactly is Gzip compression
You may have noticed in Google’s PageSpeed Insights that some websites are flagged up for not enabling compression, as seen below. WHAT EXACTLY IS GZIP COMPRESSION? The simple’s way to explain Gzip compression is by imagining you ordered a new dinner table. Once it arrives it will be packaged and dismantled, you’ll be required to […]
Enterprise Level Page Speed Optimisation – Part 1
You might be surprised to know that most of the page speed recommendations you either implemented, received from your SEO agency or found in online guides are almost pointless. General recommendations such as: Browser caching Optimising images Gzip compression Minify CSS Minify HTML Minify JavaScript etc Will yield almost no noticeable difference in page load […]
WHAT IS A 410 STATUS CODE?
A 410 status code is similar to a 404 not found status code. It tells search engines that the page has been intentionally removed and will not be coming back, therefore should be deindexed immediately from search results. The 410 status code should always be used over a 404 when pages are removed, especially for large […]
What are on-page requests?
Requests also known as dependencies are the files that make up the page. All the images, CSS and JavaScript files on a website are called requests. For example, if a website had 10 images, each image is a single request/dependency. If you ever run a page speed test using tools such as Pingdom Tools, GTMetrix […]
What is minified code?
You probably heard that you should always minify your files. Tools such as PageSpeed Insights will often flag CSS & JS files for not being minified, but what exactly does it mean? Minify is the process of removing all unnecessary bytes within a file, such as spaces. For example, code that has not been minified […]
WHAT IS A 404 STATUS CODE?
A 404 not found status code are generally served by default when servers cannot find the requested URL. For example, if you tried accessing a page which has been deleted, or you have clicked on a broken link you will likely receive a 404 status code. Please see an example of a 404 status code […]