What exactly is Gzip compression

Gzip Compression

You may have noticed in Google’s PageSpeed Insights that some websites are flagged up for not enabling compression, as seen below. WHAT EXACTLY IS GZIP COMPRESSION? The simple’s way to explain Gzip compression is by imagining you ordered a new dinner table. Once it arrives it will be packaged and dismantled, you’ll be required to […]

WHAT IS A 410 STATUS CODE?

410 status code

A 410 status code is similar to a 404 not found status code. It tells search engines that the page has been intentionally removed and will not be coming back, therefore should be deindexed immediately from search results. The 410 status code should always be used over a 404 when pages are removed, especially for large […]

What are on-page requests?

Requests also known as dependencies are the files that make up the page. All the images, CSS and JavaScript files on a website are called requests. For example, if a website had 10 images, each image is a single request/dependency. If you ever run a page speed test using tools such as Pingdom Tools, GTMetrix […]

What is minified code?

You probably heard that you should always minify your files. Tools such as PageSpeed Insights will often flag CSS & JS files for not being minified, but what exactly does it mean? Minify is the process of removing all unnecessary bytes within a file, such as spaces. For example, code that has not been minified […]

WHAT IS A 404 STATUS CODE?

Status Code: 404 not found

A 404 not found status code are generally served by default when servers cannot find the requested URL. For example, if you tried accessing a page which has been deleted, or you have clicked on a broken link you will likely receive a 404 status code. Please see an example of a 404 status code […]